About us

ZOOBEETLE Paris is a Parisian luxury maison, specialising in exquisite leather goods founded in 2012 by sisters Elsa and Johanna. Created in their showroom in the Marais (rue de Saintonge), ZOOBEETLE Paris is the realisation of a dream to create a stylish and beautifully-crafted collection of accessories influenced by their love and appreciation of art and travel. Both sisters divide their time between Europe and Asia, as well as travelling the world for inspiration.

The collection is designed by Elsa Lepeu, former designer at Chloé, and developed by Johanna El Iman, who worked at Lancel for 6 years among other companies in the luxury industry. The line embodies Parisian aesthetics – effortlessly chic, practical and made with the highest quality of Italian leather.

Each unique style has been given a name in recognition of a specific destination for which the sisters have a great affection, and epitomises elegant travel – whether it is a bag, luggage tag, four-zippered travel wallet, detachable pouch, or duffle bag.

The story behind the name begins with an art deco bracelet worn by Elsa and Johanna’s mother which was adorned with a scarab. Family legend said that is contained a real beetle. The young girls’ imagination did the rest.

Johanna El Iman & Elsa Lepeu